frigô
Born inside a disused cold storage facility in the south of Brazil, FRIGÔ transforms a once rigid, industrial structure into a bold contemporary presence. The identity draws from the building’s raw concrete, scale, and geometric strength — balancing solidity with expression through strong typography and a vibrant, high-contrast color system. What was once a space of containment becomes a space of energy and openness, and the visual language reflects this shift: structured yet dynamic, honoring the past while projecting a new creative chapter for the city.
Born inside a disused cold storage facility in the south of Brazil, FRIGÔ transforms a once rigid, industrial structure into a bold contemporary presence. The identity draws from the building’s raw concrete, scale, and geometric strength — balancing solidity with expression through strong typography and a vibrant, high-contrast color system. What was once a space of containment becomes a space of energy and openness, and the visual language reflects this shift: structured yet dynamic, honoring the past while projecting a new creative chapter for the city.
Branding
2025
It is a cultural and educational space designed to foster dialogue between creativity, knowledge and community.
This project required a visual language capable of reflecting the architectural identity of the building while expressing the institution’s commitment to openness, learning and cultural exchange.
It is a cultural and educational space designed to foster dialogue between creativity, knowledge and community.
This project required a visual language capable of reflecting the architectural identity of the building while expressing the institution’s commitment to openness, learning and cultural exchange.
The visual system is constructed from geometric forms inspired by the building’s structure. Through motion, these elements interact, overlap and evolve, suggesting movement, exchange and connection between different ideas and perspectives.
The visual system is constructed from geometric forms inspired by the building’s structure. Through motion, these elements interact, overlap and evolve, suggesting movement, exchange and connection between different ideas and perspectives.
The identity expands across packaging, brand materials and digital environments, creating a cohesive system capable of adapting to different communication contexts.
The identity expands across packaging, brand materials and digital environments, creating a cohesive system capable of adapting to different communication contexts.
credits
Creative Direction: William Tisian, Bruna Silva, Guilherme Dornelles
Concept Development: William Tisian
Design: William Tisian
Motion Design: William Tisian
Creative Direction — William Tisian, Bruna Silva, Guilherme Dornelles
Motion Design — William Tisian
Concept Development — William Tisian