Eimer
Eimer is a chain of beer halls in the interior of Rio Grande do Sul that values quality and good service. A plural place to celebrate major phases of life or simply toss off that conversation with good company. Concerned with design, we seek a restructuring of the brand where we strategically align the visual identity, aiming for a joyful, emotional and intuitive brand.
Eimer is a chain of beer halls in the interior of Rio Grande do Sul that values quality and good service. A plural place to celebrate major phases of life or simply toss off that conversation with good company. Concerned with design, we seek a restructuring of the brand where we strategically align the visual identity, aiming for a joyful, emotional and intuitive brand.
Branding
2020
The concept of the brand is centered around the figure of the deer — a symbol traditionally associated with nature, strength and community. Within the context of beer culture, the deer evokes ideas of authenticity, gathering and connection to natural origins.
This symbol becomes the emotional core of the brand, representing both the spirit of the place and the experience of coming together to share moments.
The concept of the brand is centered around the figure of the deer — a symbol traditionally associated with nature, strength and community. Within the context of beer culture, the deer evokes ideas of authenticity, gathering and connection to natural origins.
This symbol becomes the emotional core of the brand, representing both the spirit of the place and the experience of coming together to share moments.
The symbol works both as a narrative device and as a visual anchor for the brand system.
Bold compositions, graphic contrasts and flexible layouts reinforce the lively and welcoming character of the brand while allowing the identity to adapt across different applications.
The symbol works both as a narrative device and as a visual anchor for the brand system.
Bold compositions, graphic contrasts and flexible layouts reinforce the lively and welcoming character of the brand while allowing the identity to adapt across different applications.
The identity expands across menus, packaging, signage, environmental graphics and digital media. The deer symbol functions as a recurring visual element that strengthens recognition while connecting the brand to its conceptual roots.
Through this system, the brand communicates not only the product itself, but the atmosphere and experience that define Eimer: a place where people gather, celebrate and share moments together.
The identity expands across menus, packaging, signage, environmental graphics and digital media. The deer symbol functions as a recurring visual element that strengthens recognition while connecting the brand to its conceptual roots.
Through this system, the brand communicates not only the product itself, but the atmosphere and experience that define Eimer: a place where people gather, celebrate and share moments together.
