6sense
6sense is an AI platform that helps revenue teams find buyers who are ready to purchase before those buyers ever reach out. Developed with Instrument, the new identity is built around one idea: every signal matters. Dots stand for the moments that count, like a website visit, a keyword search or a spike in intent. Lines trace the intelligence that connects them. Together they turn scattered data into a clear, confident picture, set on a deep navy base with bright teal accents and a warm secondary palette.
6sense is an AI platform that helps revenue teams find buyers who are ready to purchase before those buyers ever reach out. Developed with Instrument, the new identity is built around one idea: every signal matters. Dots stand for the moments that count, like a website visit, a keyword search or a spike in intent. Lines trace the intelligence that connects them. Together they turn scattered data into a clear, confident picture, set on a deep navy base with bright teal accents and a warm secondary palette.
Branding and Motion
2026
The challenge was to make an abstract product, AI that reads buying intent, feel tangible, human and easy to understand, from the product interface to the tradeshow floor.
The challenge was to make an abstract product, AI that reads buying intent, feel tangible, human and easy to understand, from the product interface to the tradeshow floor.
The visual system is built from two simple elements: the dot and the line. In motion, dots appear the moment something clicks and lines draw the pathways between them. Headlines reveal one word at a time and land on the signature accent dot. Every animation is simple and purposeful, and puts clarity first.
The visual system is built from two simple elements: the dot and the line. In motion, dots appear the moment something clicks and lines draw the pathways between them. Headlines reveal one word at a time and land on the signature accent dot. Every animation is simple and purposeful, and puts clarity first.
The identity extends across the website, social, events, out-of-home and editorial. It stays consistent as it grows, just like the platform.
The identity extends across the website, social, events, out-of-home and editorial. It stays consistent as it grows, just like the platform.
credits
Strategy: Instrument team
Creative Direction: Jess Cottone, Emilie Ohadi, Instrument
Design: Michael Wood, Carly Ovando, William Tisian
Motion Design: William Tisian
Strategy: Instrument team
Creative Direction: Jess Cottone, Emilie Ohadi, Instrument
Design: Michael Wood, Carly Ovando, William Tisian
Motion Design: William Tisian